About | J-Palm Liberia

Who We Are?

J-Palm is a socially-conscious, for-profit company based in Liberia, West Africa. We pair detailed, consumer-centered market research with innovative product development to create products and services that address our customers’ most pressing needs and highest aspirations. Our focus is on delivering high-quality products and exceptional customer service to those consumers at the base of the economic pyramid who are usually ignored by mainstream consumer brands. Through our operations, we are committed to meeting our customers’ actual needs, while creating quality jobs and improving livelihoods in rural communities in Liberia where we work.


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Why J-Palm?

Business Mission and Vision

Business Values

Manufacturing Operations


Our Team

Mahmud Johnson

CEO / Founder

Founder & CEO

Elliot Sanborn

Chief Strategy Officer / COO

Chief Operating Officer

Davidetta Togba Cassell

Soap Production Manager

Soap Production Manager

Benjamin Freeman, Jr.

Finance Manager

Finance Manager