In April of 2014, J-Palm’s CEO Mahmud Johnson participated in a one-week business accelerator course at the Branson Centre for Entrepreneurship in Johannesburg, South Africa. Through a rigorous screening and selection process, the Branson Scholarship Program (BSP) flew 15 of Liberia’s most promising entrepreneurs to Johannesburg to participate in the course.
The aim of the BSP is to develop Liberian entrepreneurs/small business owners that will act as a catalyst to spearhead the acceleration of a viable private sector-led economy in Liberia. The challenge of job creation and subsequent economic development can best be realized in an entrepreneurial environment that empowers a large proportion of the Liberian population. The overall goal of the program is to enable Liberian entrepreneurs to take their businesses to the next level of expansion, growth and success for the benefit of Liberians and the Liberian economy.